Defying Norms & Embracing Growth: The Beardbrand Journey

2 minute read

In this episode, Alicia welcomes Eric Bandholz, the founder of Beardbrand, for an amazing discussion about entrepreneurship, brand values, and the power of impactful business.

Eric shares his journey from being constrained by corporate norms to launching and nurturing Beardbrand, a company that has revolutionized the grooming industry by advocating for freedom of expression through facial hair.

Building a Business Of Impact

From its inception, Beardbrand was more than just a company selling beard care products; it was a community for like-minded individuals challenging the status quo. Eric explains how the company has grown through a bootstrapped approach, focusing on reinvestment and organic growth without external funding. Key to their success was innovative products like their sea salt spray, which introduced unique elements such as kaolinite clay to the market, setting it apart from typical grooming products!

Building a Community Organically

A significant portion of the discussion highlights Beardbrand's approach to content creation. Eric points out that lacking the capital for advertising led them to lean heavily on creating engaging, educational content across various platforms like YouTube and blogs. This strategy not only helped in building a loyal customer base but helped them to educate men about grooming practices.

Building a Business Based on Core Values

Three core values drive Beardbrand: freedom, hunger, and trust. Eric details how these principles guide their every business decision and help maintain the balance necessary to sustain and grow the business in alignment with their goals. 

This episode is a treasure trove of advice for entrepreneurs at any stage, offering a deep dive into the practicalities of building a business that not only survives but thrives by staying true to its values and mission. Whether you're a grooming enthusiast or an entrepreneurial spirit, Eric's story and insights provide valuable lessons on creating and sustaining a business that makes a lasting impact.

Relevant Links

Shop Beardbrand:

Shop Eric's Book of Reminders:

Listen to Eric's Podcast, eCommerce Conversations:

Follow Eric on Twitter:

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